Art and history: not two things you usually associate with a brand-new 235-unit, luxury apartment complex. But then the Corsair project in New Haven, Conn. is unique on many levels.
The developer, Andy Montelli, had the foresight to know that restoring an historic building and reviving it with commissioned artworks would help his apartment complex stand out from the competition. And he hired us to help get the word out. Below are three videos we created to promote the history of the place. We also created four others to promote the artwork.
This is the main video explaining the historic past and restoration work, as well as the Corsair’s location in the historic East Rock neighborhood. It is shown on a continuous loop in the model unit.
As a bonus, we also created these two videos, designed to capture short-attention spans on social media.
BONUS SOCIAL MEDIA VIDEOS: