Art and history: not two things you usually associate with a brand-new 235-unit, luxury apartment complex. But then the Corsair project in New Haven, Conn. is unique on many levels.
The developer, Andy Montelli, had the foresight to know that restoring an historic building and reviving it with commissioned artworks would help his apartment complex stand out from the competition. And he hired us to help get the word out. Below are four videos we created to promote the artwork. We also created three others to promote the history.
This is the main video created after all of the artwork was finished and installed.
It played on a continuous loop in the courtyard theater at the Corsair on opening night on Sept. 22, 2016. It continues to be shown on a continuous loop in the model unit.
As a bonus, we also created these three videos, designed to capture short-attention spans on social media. The developer wanted to promote the artwork before it was completed so Reel Partners came up with the idea of the first two videos as a way of doing that.
BONUS SOCIAL MEDIA VIDEOS: