
Employees at TTI in Baltimore pose for a group photo in the factory.
By Mark Micheli
It’s common knowledge that people don’t read online. They scan.

A chemist at TTI checks the clarity of a flavoring.
That’s why more homepages today feature silent, looped, videos that play continuously. They not only draw the viewer in, they can convey a mood or an important attribute that you want prospective customers to know about your firm.

A chemist at TTI documents the flavoring process.
The result was a short, 4-minute video, featuring interviews with the CEO, sales director, and chief scientists (see below). It was also placed on their homepage, along with an employee group photo we took (see above). Telling your company story through video not only attracts customers, it gives your employees something to be proud of and builds morale.