by Mark Micheli
You don’t have to be Steven Spielberg, Leonardo DiCaprio, or Brad Pitt to make money from this year’s Academy Awards Best Picture nominations. Five of the eight films nominated for the top Oscar can teach you something about video marketing that will result in more sales. Here’s a look at those five movies and the valuable lesson you can learn from each of them.
Mad Max: Fury Road
Video is best at showing action. So be sure to captivate your audience by showing them something, whether it’s a souped-up, mongrel vehicle from a dystopian future roaring down a desert path or you, on camera, showing how your product or service works. Action is what captivates an audience.
This movie is all about good storytelling. It’s a behind the scenes look at newspaper reporters assembling and then telling a powerful story that shook the world. Never underestimate the power of your story. Make sure you’re in control of the stories people are hearing about your business and video is a great way to keep on top of that.
The Big Short
This is a story about four outsiders who saw something no one else did. They were ahead of the curve and you should be too. Ten years ago not every business had a website but today they do. In the next few years every business will have at least one video on its website and by 2017, video will account for 69% of all consumer Internet traffic. Just because your competitors haven’t discovered video yet is the exact reason why you should start using it now. Get a leg up on the competition by being early to the video marketing game.
Sometimes you have to leave your comfort zone to enjoy a full life. Amanda Posey’s character does just that when she leaves her native Ireland to live in New York. Be sure to hire a video company that can guide you through the filming process, one that instinctively knows the best story to tell about your business. You may feel a little uncomfortable at first but those butterflies in your stomach will transform quickly into more sales, if you pick the right company.
This drama puts you up close and personal with the agony Leonardo DiCaprio’s character suffers after being attacked by a bear. Video is good at putting you in the middle of the action, whether that’s freezing outside in unchartered wilderness or basking in the sun on a beach in Waikiki. Let your video put your customers in a good place, a place they can only get to through you. There’s also another lesson you can learn here. Critics say this is DiCaprio’s year to win the top acting prize. Make 2016 your year by using videos to attract customers and boost sales.