Video Story Helps Rent Luxury Apartments

By Phil Santoro

Those of us who grew up in Massachusetts fondly remember the old Charleston Chew factory in Everett. Its bright yellow sign towering over Route 16 for daily commuters and day trippers to Revere Beach to see.

The gooey, chewy candy bar, first made in 1922, is still available today, but the factory moved out. The old brick building has been redeveloped into a beautiful new apartment complex, as captured in this terrific video created by Mark for the developer, Post Road Residential. In addition to posting the video on its website (lower left hand corner), it also plays on a continuous loop on a large screen in the model unit and in the leasing office, where it catches the eye (and the interest) of potential tenants. The developer credits the video with helping to lease the building ahead of schedule.

A beautiful video and an even better sales tool.