Attention spans online are very short and you need to capture your audience's attention in the first three seconds.
If you haven't heard of 360 photo and video cameras yet, wait a minute. You will.
All the cool kids are playing with them. Drone cameras are so 2015.
by Mark Micheli
You don’t have to be Steven Spielberg, Leonardo DiCaprio, or Brad Pitt to make money from this year’s Academy Awards Best Picture nominations. Five of the eight films nominated for the top Oscar can teach you something about video marketing that will result in more sales. Here’s a look at those five movies and the valuable lesson you can learn from each of them.
Mad Max: Fury Road
Video is best at showing action. So be sure to captivate your audience by showing them something, whether it’s a souped-up, mongrel vehicle from a dystopian future roaring down a desert path or you, on camera, showing how your product or service works. Action is what captivates an audience.
By Phil Santoro
Those of us who grew up in Massachusetts fondly remember the old Charleston Chew factory in Everett. Its bright yellow sign towering over Route 16 for daily commuters and day trippers to Revere Beach to see.
The gooey, chewy candy bar, first made in 1922, is still available today, but the factory moved out. The old brick building has been redeveloped into a beautiful new apartment complex, as captured in this terrific video created by Mark for the developer, Post Road Residential. In addition to posting the video on its website (lower left hand corner), it also plays on a continuous loop on a large screen in the model unit and in the leasing office, where it catches the eye (and the interest) of potential tenants. The developer credits the video with helping to lease the building ahead of schedule.
Everyone wants more video: consumers, businesses and even non-profit organizations. However, few people can tell you why.
This recent article from The Guardian explains why online video marketing is the future of content marketing and why it isn’t just a fad. It’s an effective tool that even small businesses need to use to remain competitive.
The video advertising opportunity in local markets across the country is “big,” according to Gordon Borrell, one of the media industry’s leading analysts.
He offers these statistics to prove his point:
–80% of all internet traffic will be video by 2018.
–Local video advertising is expected to grow 38.9% in 2015, making it the second fastest growing digital category.
–Nearly one in three millennials say they’ve purchased a product as a result of watching a how-to video.
–192.9 million Americans watched online content videos via desktop computer in May 2015.
Marketing video aren’t just for large corporations. Recent statistics show videos are quickly becoming the most viable marketing tool for every business, including local brick-and-mortar businesses, according to this marketing expert.
Some important statistics on this trend include:
–70 percent of marketing professionals report that video converts better than any other medium.
–64 percent of consumers are more likely to buy a product after watching a video about it.
–The average internet user spends 88 percent more time on a website with video than without.
–Despite all this, only 24% of brands are using online video to market to consumers.
Ninety percent of consumers watch videos online, and more importantly, these consumers are two times more likely to purchase when they do, according to marketing blogger Esther Chung.
Her blog post on Conductor.com share’s YouTube’s recommendations on producing three types of video content.
The difference between us and other video production firms is we’re experienced journalists who know how to find and tell powerful stories that get results. Please contact us for a free consultation.
Compelling Stories for Nonprofits:
This is one in a series of videos on the opioid epidemic, designed to raise awareness and empathy that hopefully will result in more effective ways to combat this problem.
We created this mini-documentary-style video, and one other, for a fundraising gala in Boston for commercial fishermen. A few hundred people attended the event, including Massachusetts Governor Charlie Baker.
Three organizations work together to help revitalize a poor neighborhood in Lynn, Mass.
“I’m very glad we chose Reel Partners for this important assignment. The two videos more than met our expectations and they were a big, big part of our successful Boston event. Working with Phil and Mark over the weeks it took to produce these works was a pleasure. There was never a rough spot or even a moment when I was in doubt. If you need a professional video that really hits home, hire these guys.”
--John Hahesy, PretiSTRATEGIES
In regards to two videos we created for the Fishing Partnership.
"Reel Partners was the perfect partner for us to work with in the creation of our video. They listened to what we wanted and used their creativity and knowledge to deliver a remarkable product at a very reasonable price."
--James McCauley, LICSW
Co-founder and Associate Director, Riverside Trauma Center