Video Story Helps Rent Luxury Apartments

By Phil Santoro

Those of us who grew up in Massachusetts fondly remember the old Charleston Chew factory in Everett. Its bright yellow sign towering over Route 16 for daily commuters and day trippers to Revere Beach to see.

The gooey, chewy candy bar, first made in 1922, is still available today, but the factory moved out. The old brick building has been redeveloped into a beautiful new apartment complex, as captured in this terrific video created by Mark for the developer, Post Road Residential. In addition to posting the video on its website (lower left hand corner), it also plays on a continuous loop on a large screen in the model unit and in the leasing office, where it catches the eye (and the interest) of potential tenants. The developer credits the video with helping to lease the building ahead of schedule. read more

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Local Video Marketing Sells

The video advertising opportunity in local markets across the country is “big,” according to Gordon Borrell, one of the media industry’s leading analysts.

He offers these statistics to prove his point:
–80% of all internet traffic will be video by 2018.
–Local video advertising is expected to grow 38.9% in 2015, making it the second fastest growing digital category.
–Nearly one in three millennials say they’ve purchased a product as a result of watching a how-to video.
–192.9 million Americans watched online content videos via desktop computer in May 2015. read more

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Statistics Show Video Marketing Works

Marketing video aren’t just for large corporations. Recent statistics show videos are quickly becoming the most viable marketing tool for every business, including local brick-and-mortar businesses, according to this marketing expert.

Some important statistics on this trend include:
–70 percent of marketing professionals report that video converts better than any other medium.
–64 percent of consumers are more likely to buy a product after watching a video about it.
–The average internet user spends 88 percent more time on a website with video than without.
–Despite all this, only 24% of brands are using online video to market to consumers. read more

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Reel Partners Media

The difference between us and other video production firms is we’re experienced journalists who know how to find and tell powerful stories that get results. Please contact us for a free consultation.

Compelling stories for news organizations, nonprofits, businesses: Mark created this video for the Boston Globe to go along with a story he wrote about bike accidents and what communities are doing to make the roads safer.

We created this mini-documentary-style video, and one other, to make people aware of the dangers commercial fishermen face to provide a valuable food source. A few hundred people attended a fundraising screening in Boston, including Massachusetts Governor Charlie Baker.

This is one  in a series of videos on the opioid epidemic, designed to raise awareness and empathy that hopefully will result in more effective ways to combat this problem.

Client Testimonials:

An audience watches a video.

An audience watches the fundraising video in Boston.

“I’m very glad we chose Reel Partners for this important assignment. The two videos more than met our expectations and they were a big, big part of our successful Boston event. Working with Phil and Mark over the weeks it took to produce these works was a pleasure. There was never a rough spot or even a moment when I was in doubt. If you need a professional video that really hits home, hire these guys.”
--John Hahesy, PretiSTRATEGIES
In regards to two videos we created for the Fishing Partnership.

"Reel Partners was the perfect partner for us to work with in the creation of our video. They listened to what we wanted and used their creativity and knowledge to deliver a remarkable product at a very reasonable price."
--James McCauley, LICSW
Co-founder and Associate Director, Riverside Trauma Center

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