This video series is designed to raise awareness and empathy that hopefully will result in more effective ways to combat this problem.
Nonprofits can profit from a good promotional video
By Phil Santoro
When Mark and I met the met the very cool folks at the Massachusetts Digital Games Institute, we were blown away. MassDiGI is kind of the godfather of the digital games community in the Baystate. They offer leadership, guidance, and advice to students and professionals in this fascinating industry. The group is located on the beautiful Becker College campus in Worcester, MA. The school is perhaps best known for turning out the creative geniuses who are designing and building video games for entertainment and education. We were proud to produce a promotional video for the organization. And we recently received some terrific feedback about the video from MassDiGI executive director Tim Loew. “It’s been very useful; we got a lot of positive feedback,” said Loew. “We’ve used it in a number of settings – from small events to PAX East. When it was new, we showed it at board meetings and the like, too. Now we usually run it in the background these days. It’s on our youtube feed as well.”
Video Is Good At Telling Emotional Stories
Fishing Partnership Support Services saves lives and is vital to the livelihood of commercial fishermen in the Northeast. The organization needed to get its message out and so we helped them by creating two videos:
1.) An emotional video about the dangers these brave commercial fishermen face each day to provide locally-produced, organic food to the masses.
2.) A video that tells the history and the glory of the organization which has been supporting the health, safety, and economic security of commercial fishermen and their families since 1997.
Videos Make Websites Come Alive And Build Employee Morale
Telling your company story through video attracts customers and keeps them on your site longer. It also builds employee morale.
Corsair Apartments Case Study
(Read this and then take the test at the end.)
by Mark Micheli
Luxury apartment buildings are springing up everywhere and one savvy real estate developer is making his project stand out from the competition by telling a story that blends history and art.
Andy Montelli of Post Road Residential in Connecticut asked us to help him tell this story.
The story of the Corsair Apartments goes back about 100 years ago. This location in the desirable East Rock neighborhood in New Haven, Conn. was a factory that over the years built everything from corsets and steel pipes, to airplane propellers for the Corsair airplanes that helped win World War II.
Facebook exec says they may go all video in 5 years
In this is pretty interesting — though not at all surprising — article, a top exec at Facebook says the social media site may go all video in 5 years.
In this article in Tech Times, FB exec Nicola Mendelsohn says text messages are on the decline and, of course, video is on the upswing, with video views growing from 1B to 8B over the past year.
How to sell more pizza through video marketing
This article from a pizza industry trade journal really caught our attention. For us it makes the point that no matter what size your business—from pizza shops to Fortune 50 companies—a video can help grow your business.
A short video goes a long way
by Phil Santoro
Co-founder, Reel Partners Media
It’s amazing what can happen to a website when you add even an inexpensive short video clip to the top of a page.
Netcracker, an innovative software company based in Waltham, Massachusetts, that offers a range of solutions and professional services to service providers around the world, asked us to produce a 40-second clip for the top of its new AVP page.
Adding the video clip to the page not only significantly reduced the “bounce” rate of traffic to the page, it doubled the time visitors spent on the page, from 2 minutes to 4 minutes, according to Netcracker’s Digital Marketing Manager Roland Stewart.
How to Use One Video in Many Ways to Market your Business
Verizon didn’t just post this video to its website and then forget about it. Smart companies know how to make the most of each video.
by Phil Santoro
Co-founder, Reel Partners Media
Some business owners know exactly how they want to use their videos. First and foremost—they prominently post them on their websites. Then what? Our clients have used their videos in a number of ways to grow their business. For example, here’s how Verizon put their videos to good use.
This video was created for Verizon to showcase the benefits of Verizon FiOS service to small businesses. It was used:
How To Create Short Videos For Social Media Sites Like Instagram
Video marketing is evolving rapidly. Try to keep up so that only your competitors are left behind.