Video Is Good At Telling Emotional Stories

An audience watches a video.

We created two emotional fundraising videos that were shown to an audience at a pier in Boston.

Fishing Partnership Support Services saves lives and is vital to the livelihood of commercial fishermen in the Northeast. The organization needed to get its message out and so we helped them by creating two videos:

1.) An emotional video about the dangers these brave commercial fishermen face each day to provide locally-produced, organic food to the masses.

2.) A video that tells the history and the glory of the organization which has been supporting the health, safety, and economic security of commercial fishermen and their families since 1997.
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Corsair Apartments Case Study

Aerial View of Corsair Apts
(Read this and then take the test at the end.)

by Mark Micheli

Luxury apartment buildings are springing up everywhere and one savvy real estate developer is making his project stand out from the competition by telling a story that blends history and art.

Andy Montelli of Post Road Residential in Connecticut asked us to help him tell this story.

corsairjet1xThe story of the Corsair Apartments goes back about 100 years ago. This location in the desirable East Rock neighborhood in New Haven, Conn. was a factory that over the years built everything from corsets and steel pipes, to airplane propellers for the Corsair airplanes that helped win World War II. read more

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A short video goes a long way

by Phil Santoro
Co-founder, Reel Partners Media

It’s amazing what can happen to a website when you add even an inexpensive short video clip to the top of a page.

Netcracker, an innovative software company based in Waltham, Massachusetts, that offers a range of solutions and professional services to service providers around the world, asked us to produce a 40-second clip for the top of its new AVP page.

Adding the video clip to the page not only significantly reduced the “bounce” rate of traffic to the page, it doubled the time visitors spent on the page, from 2 minutes to 4 minutes, according to Netcracker’s Digital Marketing Manager Roland Stewart. read more

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How to Use One Video in Many Ways to Market your Business

Verizon didn’t just post this video to its website and then forget about it. Smart companies know how to make the most of each video.

by Phil Santoro
Co-founder, Reel Partners Media

Some business owners know exactly how they want to use their videos. First and foremost—they prominently post them on their websites. Then what? Our clients have used their videos in a number of ways to grow their business. For example, here’s how Verizon put their videos to good use.

This video was created for Verizon to showcase the benefits of Verizon FiOS service to small businesses. It was used: read more

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